Understand the business
Start with the workforce, ownership responsibilities, current programs and goals.
ABOUT PRIVATE LANE ADVISORY
Built for businesses that need more than a once-a-year insurance transaction.
Private Lane Advisory is an independent employee benefits, group retirement and insurance advisory firm founded in 2010. We work with owner-managed, privately held and multi-partner businesses that want advice beyond the initial plan or policy decision. Our focus is on understanding the business, explaining the options and staying involved as needs change.
THE PROBLEM PLA WAS BUILT TO ADDRESS
An insurance transaction is not the same as an advisory relationship.
A business can receive a policy and an annual renewal yet still have unanswered questions about plan costs, employee understanding or changes in the business. The value of advice becomes clearer in the work around those decisions, not just the transaction itself.
Look beyond the renewal
Consider costs alongside plan structure, coverage and administration.
Explain the choices
Make the options and tradeoffs understandable to owners and administrators.
Remain involved
Address changes, employee questions and further reviews as the engagement requires.
ACTIVE ADVISORY PHILOSOPHY
Advice should be visible in the work.
For PLA, active advice means applying judgment at the points where a business needs to understand, choose or revisit its arrangements.
See How We Work
Understand firstLearn about the business, its owners, workforce, current plan, administration and priorities.
Review and structureReview information, compare options where useful and organize the decision.
Explain and educateMake plan terms, costs and changes clearer for decision-makers and employees.
CoordinateWork with relevant parties through implementation and connected decisions where appropriate.
Stay involvedSupport the relationship through changes, questions and future reviews within the engagement.
OUR FOUNDATION
Built on experience. Committed to what comes next.
Private Lane Advisory focuses on employee benefits, group retirement and related insurance decisions. Our work extends beyond the initial recommendation to helping businesses navigate plan changes, employee questions and evolving priorities.
Founded in 2010
LOCAL TRUST AND CANADIAN CAPABILITY
Focused on Alberta. Supporting businesses across Canada.
Edmonton is PLA’s primary local market, with Calgary also a priority. The firm works with businesses across Canada through appropriate licensing and service arrangements where needed. Availability and the arrangements required depend on the circumstances.
WHY BUSINESSES WORK WITH PLA
Good advice should stand up to questions.
Business owners should understand why a recommendation makes sense, what alternatives were considered and how the decision fits their business.
PLA's approach is grounded in reviewing existing arrangements, explaining the tradeoffs and staying involved as circumstances change.
Start with what is already in place
Understand the current plan, coverage and business priorities before considering changes.
Explain the reasoning
Make the options, costs and tradeoffs clear enough for owners and administrators to make informed decisions.
Remain accountable
Continue the advisory relationship through relevant plan changes, employee questions and future reviews, according to the engagement.
WHAT PLA ADVISES ON
Advisory support across connected business decisions.
Employee benefits are at the centre of PLA's work. We also advise on group retirement, employee education, ownership funding and executive protection, helping businesses address related needs as they arise.
Group Employee Benefits
Review plan costs, coverage and renewals, with support for the people who manage and use the plan.
Group Retirement Savings
Make informed decisions about contributions, plan structure, fees and employee understanding.
Employee Education
Help employees understand their benefits through onboarding, updates and practical guidance.
Buy-Sell & Key-Person Insurance
Address shareholder obligations, insurance funding and risks to business continuity.
Executive & Individual Insurance
Review protection needs for owners and executives beyond the group benefits plan.